Young Startups have been tasked to focus on building a reputable brand and creating value in business rather than making money a priority.

With the mindset of making money being major focus for up and coming entrepreneurs, speakers at the CFA’s Startups Hangout March Edition are of the opinion that creating value and building a brand remain critical factors for a sustainable business.

Addressing entrepreneurs at the event, Nkemdilim Begho, CEO, Future Resources Software Limited stressed that the creation of value in a business, as well focusing on how to build the brand should be the primary objective for startups.

Begho said money should never be the primary objective when starting a business, as this would not provide the ingredients to building not sustainable in the long run, hence value and brand can do.

“Whenever, I ask up and coming entrepreneurs why they want to venture into business, if they tell me money, I tell them it doesn’t work that way. I always tell them to focus on value and building a brand, which has helped me at the moment.

When I started my own business it was never easy, I didnt pay myself salary for over five years, let alone of hiring any employee. Inspite of all the challenges, I kept on going”, she added.

Begho, Atul Charge Startups to Prioritize Building a Brand

However, the Future Resources Limited boss charged the startups to be strategic with pricing whenever a client shows interest in their services.

Begho explained that most times clients or customers do not know exactly what they want and the inability to explain in detail, speak their language, communicate pricing and method of delivery becomes an issue.

“Some client dont even want to pay for your services, some will underprize your service. However, you need to be strategic and charge exactly what will work for you. If you charge less than the real cost, you will never grow your business.

“On the other hand, you need to understand what value your are offering to the client and be able to explain in simple terms the “what, when and how” before implementing a clients project.

When you communicate at the initial stage, it becomes easy to avert hurdles in the process of implementation”, she said.

Continuing: She charged all the entrepreneurs to always develop skills at every point in their career and make it a responsibility to grow day after day.

“The only way I get impressed with my employees is when they grow on their job, develop skills and learn fast from me. This way, I get impressed with their performance and that is what all entrepreneurs should be doing”, she concluded.

In his words, Atul Kshetry, a successful business mentor who has led IDM Services Plc through a fast track diversification process said focus and patience could go long in way in the entrepreneurial journey.

He explained that startups have the wrong focus on business which is commonly driven by money, at the same time jeopardizing integrity in business.

“When you start a business be rest assured that the minimum years of getting returns is five, sometimes seven or even ten and that means patience. When you don’t have, it becomes a problem.

He however, tasked entrepreneurs to make their employees shareholders in their businesses and by so doing, some level of integrity is being injected into the business.

“I have always make sure that integrity rules in every busines that I get involved, meanwhile, I always make my employees a shareholder in the company. This would trigger a sense of belonging and responsibility, he concludes.

About the CFA’s Startups Hangout

CFA’s Startups Hangout is a monthly program sponsored by, an online technology media, where entrepreneurs meet, learn, and network

The Next edition of the CFA’s Startups Hangout holds on the 21st April, 2017 at Adna Hotel, GRA, Ikeja.

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