Chinese smartphone maker, Gionee, as part of its strategy to reach out to teeming consumers has unveiled a new brand ambassador, Deborah Oluwaseyi Joshua, the iconic Nigerian singer.
The choice of the iconic artist according to the Gionee, is to make products of Gionee appealing to Nigerians and create a stunning brand reputation locally.
The new brand ambassador is expected to lead the brand’s promotional activities, become a spokesperson for the brand, and help reach the targets many Nigerians, who are music lovers and fans of Sheyi Shey.
Speaking on the choice of the brand ambassador for Gionee in Nigeria, Somoye Habeeb, Marketing Director, Gionee Nigeria, expressed confidence that Sheyi Shey has all it takes to Gionee brand to the apex, where it belongs.
He said the choice of Sheyi is justified in all ramifications considering the criteria and yardstick provided by the company, adding that the iconic singer stood out amidst other contenders.
“We needed an ambassador to localize the brand. To tell it around the world that Gionee is in Nigeria to stay. Gionee is one of the top five mobile phone brands in the world. We had a list to pick from but we wanted somebody that will sell the value we stand for, he said.
“We needed a popular artist, beautiful, energetic, of good age and a socially responsible person. We looked at the demography of this artist and that of our target customers. We also considered the psychographic factors. And Sheyi Shay combines all these and that was why she won the chance to be the face of Gionee brand,” Chukwuka Austin, Managing Director, Gionee Nigeria added.
Speaking at the event, Deborah Oluwaseyi Joshua, the new face of Gionee said, the brand matches the uniqueness of her style of music and her personality. Adding that she will do everything within her power to make the brand a household name in Nigeria.
“I got to where I am today by hard work and I’m very grateful for the position I’m in today. For me, Gionee represents freshness, strength, agility and the future. So when I was approached to take up this role, I had to oblige because this is everything I built my brand up to be.
My brand of music is organic and I appeal to a wide segment of the market ranging from age 12-50. I intend on pushing with all my might to make Gionee the number one phone here in Nigeria. I look forward to a great and productive relationship with Gionee,” she said