CFA's Tech Blog - Transforming Africa

Nokia, TD Mobile Partner To Boost Mobile Penetration in Ghana

TD Mobile, Sub-Saharan Africa’s biggest mobile devices distributor, has officially launched its operations in Ghana with its appointment as exclusive distributors of NOKIA mobile phones in the West African country, a development both companies believe will deepen the rate of technology diffusion and mobile devices penetration in Ghana.

The well-attended event held at the prestigious Villa Monticello Boutique Hotel, Airport Residential Area, Accra on Friday October 27th 2017.

In attendance were representatives of key government functionaries from the Ministry of Communication, Ministry of Business Development, Ministry of Trade and Industry, captains of industries; representatives of major telecoms companies and stakeholders in the smartphone reseller and consumer space. Also present was the Chairman, Zinox Group, Leo Stan Ekeh, the Lithuanian Ambassador to Ghana, Mr. Joseph Syme; Managing Director/CEO, United Bank for Africa (Ghana) Ltd., Abiola Bawuah; CEO, Ghana Free Zone Board, Michael Bafi and a host of celebrities from the movie and entertainment industries.

With the official launch of TD Mobile in the Ghanaian capital, Accra, expectations are rife of an astronomical rise in smartphone penetration which currently hovers around 21% in Ghana. Hopes are also high for improved access to genuine quality mobile devices at the right prices for the majority of Ghanaians.

Further fueling the sense of excitement is TD Mobile’s signing of a major partnership agreement with HMD Global as sole distributors of NOKIA mobile devices including the much-anticipated NOKIA 8 and the re-born version of the iconic NOKIA 3310, among other eye-catching models recently unveiled by the brand.

A subsidiary of ICT distribution power-house Technology Distributions Ltd., TD Mobile will add the NOKIA brand to a growing list of premium Original Equipment Manufacturers (OEMs) represented in line with its status as the biggest mobile devices distributor in the West African sub-region. Some of the major brands represented in the TD Mobile stable include Infinix, Samsung, Tecno, Lenovo, InnJoo and Transcend, among many others.

“We are extremely delighted to extend our operations to Ghana which remains one of the most prominent markets in the West African sub-region. We are also excited with our appointment as exclusive distributors of NOKIA mobile phones in the country,” Managing Director, TD Mobile, Mrs. Gozy Ijogun enthused. “With a predominantly youthful population, stable political system and an admirably aspirational mindset among its people, there is so much potential in Ghana. We are optimistic that, with the launch of TD Mobile and the unveiling of new lines of products and partnerships here, the rate of technology diffusion and smartphone penetration will reach unprecedented levels. The positive effects of these on the economy and the standard of living in the country are huge and we are so excited to be a part of it,” she concluded.

Also speaking at the event, HMD Global’s General Manager, West, East and Central Africa, Mr. Joseph Umunnakwe, expressed delight with the company’s partnership with TD Mobile which in his opinion, will provide more options and real value for resellers and consumers in Ghana’s mobile devices market space.

Established with a keen eye on the future of smart technologies and as a timely response to the dynamic and changing face of the industry and end-user requirements; TD Mobile has quickly acquired a reputation as the biggest distributor of smart mobile devices in the West African sub-region.

With its wide reach and presence in major cities and other West African capitals, TD Mobile possesses the latent capacity to take every brand on its stable to every nook and cranny in the hinterlands and to every action station in any metropolis. In addition to pioneering the use of online serial number confirmations which allows user authentication of all mobile devices, TD Mobile has also carried on the legacy of its parent company by distributing only genuine products sourced directly from the Original Equipment Manufacturers (OEMs).

Riding on its renowned reputation as an undisputed source of genuine mobile devices, TD Mobile has grown rapidly from a position of strength to become a by-word for reliability in the West African mobile devices market.