CFA's Tech Blog - Transforming Africa

Technology Helping You To Grow Your Business [How To]

The conventional ways of growing your business is fast disappearing, be it a small or big one. Many businesses are now towing the new path of using technology to grow their businesses. This may be challenging, but with some creativity, the results may grow your business beyond your imagination. How exactly can technology help you to grow the business? Find below, 3 solid ways this can be achieved:

Cloud computing: Cloud computing provides a number of benefits for growing your business. This ranges from storage capacity to platform services and the best part of it is that you pay for only what you need. It also provides you with enhanced security of your data and any one of your authorized employee can access these from anywhere in the world.

Social media: Social media is no longer what it used to be when it was first introduced. It has grown far beyond simple interaction between people. People spend most of their time on social media platforms these days, hence, what better way to get your business’ targeted audience than from social media platforms like Facebook, YouTube, Twitter, LinkedIn, etc. These platforms offer you the opportunity to expand your audience as well as build personal relationship with your customers. It, therefore, enhances your opportunity to retain these customers as well as get referrals from them.

Online store: You do not necessarily need to have a physical store anymore. With the help of online store sites like Amazon and Ebay or creating an e-commerce site for your products and selling them online is now possible. You have to be smart in advertising your products online and direct traffic to your website in order for your consumers to notice and buy your products. You can also take advantage of Google Ads, for instance to advertise your products online.

These are just a few tips on how technology is helping people to grow their businesses. The way the world is progressing today with technology, I believe that many more businesses will embrace the use of technology to grow their businesses.

Would you rather choose to go with the conventional way to grow your business and be left behind or would you rather choose technology to help you to grow your business? Please, share your thoughts.