AG Mobile, a wholly African ODM that manufactures phones and tablets, organized a media briefing and launching of its range of products in Nigeria at Leadway Hotel, Maryland, Ikeja, Lagos on Wednesday, February 3, 2016, after silently entering the Nigerian Market on December 11, 2015.
Tayshira Santamaria, the Executive Head of Marketing (Global). Of AG Mobile ran through the AG Mobile story and the company’s strategies for entering the Nigerian market as well as officially launching the 4 ranges of Android phones that the company is currently making available to the Nigerian market.
![[L-R: Boni Obieze, CEO, Ringo Communications, Tayshira Santamaria, Executive Head of Marketing (Global), AG Mobile and Craig Herr, Sales & Products Manager, AGMobile, during the Media Launch of AG Mobile in Nigeria]on Wednesday, February3, 2016]](https://cfatech-jdntqjj5tat2yt1zpj9.netdna-ssl.com/wp-content/uploads/2016/02/AG-Mobile-Launching.jpg)
The objectives of AG Mobile in Nigeria, Tayshira maintained, include having a bold, sustainable presence in Nigeria, opening offices in Nigeria, creating employment for Nigerians and finally becoming a wholly Nigerian business. These, AG Mobile intends to achieve, through ordinate principles such as operating a highly entrepreneurial outfit, understanding the needs of the customers, meeting those needs and reacting swiftly to customers complaints as well as resolving them.
Within a space of about 6 weeks operations in Nigeria, AG Mobile now has presence in over 40 outlets in the country with strong with strong showing in Lagos, Abuja, Porthcourt, Kano and Kaduna, and the number keeps growing and spreading to other states of Nigeria. It is also listed on the Jumia platform for for the benefit of online customers. AG rolled out through 27 promoters in 27 outlets and intends to increase this as time goes on.
AG Mobile is in strategic partnership with Mediatek on the provision of high quality components for the manufacture of its devices. It is also in partnership with Ringo and MTN, which serves as outlets for the range of AG Mobiles products in the country. The started with a space at Ringo’s premises at the computer village, Ikeja where the products are readily available.
On CSR, AG Mobile will be providing people with business opportunities as well as teaching them how to run their businesses successfully. The quality of AG Mobile devices is assured as it parades the accreditation of the Nigerian Communications Commission (NCC) and the Standard Organization of Nigeria (SON). It is also approved by Google.
4 ranges of the AG Mobile phones were officially launched at the Media briefing. These are the AG Ghost (its flagship), AG Style, AG Boost and the AG Zoom. The company intends to work in some more products for the Nigerian market. The price tag of these ranges of phones are within the reach of most Nigerians as the AG Style, for instance goes for about N10,400. As for the performance of these phones, only time will tell, but we can assure you that at techsmart.ng. we will review these phones after testing them out at our HQ, so, watch out for these reviews.
I hope they serve us with great mobile devices.
Personally I’ll love to see what they have to offer before concluding.
With the way smartphones ate coming to Nigeria it’s really hard for someone to decide which smartphone to use. All the same competition encourages innovation, if there is no competition, there will no innovation.
Having a bold, sustainable presence in Nigeria, opening offices in Nigeria, creating employment for Nigerians and finally becoming a wholly Nigerian business. This really caught my attention, it shows that you guys put more value to the people and nation even before talking about money.
I follow them on Facebook and I testify they have very beautiful products with amazing features. They surely will have a say on the Nigerian mobile market in the nearest future
Competition is good, so far it’s a healthy one. AG range of mobile devices seem solid enough. That part where you talked about it providing business opportunities aroused my interest.
I’m actually following their Page on Facebook. I’ve seen what their products look like, and the kind of specs they have. one in particular is even selling for as high as N40k.
it’ll be great if we can have solid, wholly African ODM, that’s affordable too.
AG mobile the first pan african mobile device brand is going to provide nigerians with standard and affordable mobile device with its launch into nigeria market. According to the report on the objectives and corporate social responsibility AG mobile will be of immense benefit to nigerians in terms of mobile communication and business opportunities.
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