If you have been involved in managing social media campaigns, your probably have heard about Hoosuite or Buffer.
At this present age, social media management and content publication have become critical factors that affect a brand either in positive light or negative.
The whole idea is to give your brand the best possible viewership and readership. And both tools can give you that.
However, you may have used these tools and for those who are yet to use. It is important to understand the pros and cons of each tool.
The truth remains that both tools can actually be used interchangeably for maximum result.
Buffer is best regarded as a content publishing tool. You can publish, schedule your contents in most social platforms.
Hence, Buffer is primarily a publishing and scheduling tool.
Hootsuite is a social media management platform. You can efffectively and even collaboratively manage social media platforms as a brand.
Comparison: Comparing the two soscial media platforms is quite unjustifiable, considering the fact that both tools do not offer the same thing.
Hootsuite is apparently more robust than Buffer. There certain features that Hootsuite provides which Buffer does not have, such as more supported social media platforms, more integration, robbust analytics etc.
However, there are certain characteristics which both possesses, so the basics of comparison would be based on those features.
Posting and Scheduling Content
The whole idea of these tools remains the posting of contents, even if you don’t post your contents immediately, you can still schedule it.
There is no much difference between Hootsuite and Buffer regarding posting contents. Hootsuite in all cases allows you to respond to your contents.
For instance, I could respond to a comment on my Facebook time right away from the tool. I can retweet, or respond to a tweet.
Sadly, Buffer doesn’t allow you do all that. The only thing Buffer could do is to schedule retweet, but you will need to use a browser plugin.
When I say supported network, I mean the social media platforms which buffer or Hootsuite could post it’s content.
For instance, Buffer supports, Twitter, Facebook (profile, page, group), LinkedIn (profile, page), Google+ (page), and Pinterest.
On the other hand, using Hootsuite allows you share contents on Twitter, Facebook (profile, page, and group), Google+ (page), LinkedIn (profile, group, company), WordPress.
Hootsuite has gone further to integrate other social media networks which you can also add from it’s App Directory.
You can now add Instagram, YouTube, Vimeo, Reddit, Flickr, VK, Tumblr, Foursquare, etc.
Obviously, Hootsuite wins the comparison segment.
Analytics is basically the report from the performances of the posts.
Buffer shows you the analytics of the posts you’ve published through the platform.
However, it provides it’s analytics based on the content you post through Buffer.
It doesn’t give you report of your posts when you publish through another platform.
Hootsuite on the other hand gives you analytic report of your social media networks. It provides you with analytics of content you post.
In synopsis, it gives a report on how your social networks are performing, your social traffic (via the Google Analytics integration), and more.
Obviously, Hootsuite wins the war, but they serve different purposes, I mean Hootsuite and Buffer.
It is advisable to use both, so as ton capture as many attention as possible for your business.