The early stage of the entrepreneurial journey is usually difficult.
You think of many things such as how you will raise capital, location, resources and other things.
At this point, you hardly think of a website, even if you do, the security of that site might come last.
This is abnormal, the security of that website should so be a priority.
However, one of the security measures is to have the SSL Certificate installed your website.
This is because, the SSL Certificate protects your confidential information such as the passwords, username and credit card and others.
The primary objective or function of the SSL is to encrypt the data shared between a user’s browser and the server.
Aside from that, there is also does the following:
Helps to improve your Search Engine Ranking
It helps to boost your trust level
Improvement is conversion rate.
Most startups always ask if SSL should be installed on the entire website or only on pages that needed to be logged in, while others get skeptical that SSL on the entire web pages will use too much bandwidth while encrypting the data.
Well, the truth is that you don’t need to switch to using SSL when you are serving a static content on the site.
At the same time, it doesn’t hurt to secure the website either. Your ranking may go high but dependent on the performance.
As a startup business, you could get a free SSL probably “Let’s Encrypt” SSL or you can go a step further to get a paid one like “Comodo.” The paid SSL is worth buying if you ask me.
How do you Know a site that has SSL Certificate?
It’s quite simple, the website that is secured is labeled as HTTPS, while a site that is not secured has HTTP without S.
Anytime you visit a website, and you don’t see HTTP, just know that the data going around the site is not encrypted.
What does this mean? It means that the data isn’t just between your browser and the server. By implication, your data is susceptible to vulnerability.
Which SSL Certificate Should be Installed
There is Extended Validation SSL Certificate and Standard SSL Certificates.
Both the Standard and Extended Validation Certificates change HTTP to HTTPS which automatically tells the browser that the connection between the server and browser is secured.
The slight difference is that the EV SSL certificate displays the incorporated business name of the website owner on the address bar.
That is to say, the name of the business and the URL get affixed to the page. The standard SSL doesn’t do that, that doesn’t mean, it’s isn’t secured.
I strongly recommend you use SSL for your website security. Get the SSL that suits your business needs as a startup. It’s nonnegotiable, and you just have to.